Prowein 2023. #10yearsofwinerevolution

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Düsseldorf, March 21st 2023: Over the last year, Moldova, with a population of 2m, has opened its doors to over 600,000 refugees from its neighbour, Ukraine. This generosity has earned this former Soviet republic, the description of ‘the small country with the big heart’.

Now, the Moldovan wine industry has unveiled plans for an ambitious programme of sustainable development, as key stakeholders seek $500 million of investment in new vineyards, increased capacity, and technological innovation over the next five years. Sustainable development is high on the industry's list of priorities, in addition to increasing the value of bottled wine exports.

This bold vision was mapped out during the 2023 edition of ProWein, where Robert Joseph led a panel discussion entitled “Wine of Moldova - 10 Revolutionary Years of Building a National Wine Brand.” A lively debate appraised how “a small, dynamic winemaking country as Moldova can compete with global giants.” Elizaveta Breahna, Interim Director of National Office of Wine; Caroline Gilby MW, a long-time expert on the wines of the region, Poland's first Master of Wine; Wojciech Bońkowski, and Diana Lazar, representative of a USAID NGO Moldova project, all took part in the panel discussion. They analysed Moldova's efforts to increase its international cachet, including the relative merits of prioritising indigenous grape varieties over international varieties and – Joseph’s preference – blends of the two. One of the industry's key goals is to become a world-class tourism destination, with a 50% increase in wineries offering hospitality.
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Moldova
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