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Tourism Campaign Uses Bikini-clad Girls to Tempt Travellers to Russia's Coldest Region...

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Tourism Campaign Uses Bikini-clad Girls to Tempt Travellers to Russia's Coldest Region...
Campaign meant to highlight that winter is a time of 'excitement and fun'

A Russian tourism board responsible for promoting the country's most isolated and remote region is hoping to make being sent to Siberia something positive.

Their latest advertising campaign features girls sunbathing on a frozen lake covered in snow.

The chilly snaps were taken by the Siberian tourism board on the ice of an artificial lake in Zheleznogorsk, about 43 miles from the city of Krasnoyarsk.
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Russia
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